Today, Singer Sean Paul shared a girl using the instagram account @soybiatrois from his Facebook and Instagram accounts. After Sean Paul shared the video of the young girl, social media users started to search the internet for who is soybiatrois (Bia Trois).

Who is the dancing brunette girl, Bia Trois, Sean Paul shared?

It is thought that the brunette girl, whose name is understood to be Bia Trois, may have sent the video she took while dancing against the camera to Sean Paul after uploading it to Instagram. It is not at all impossible for the girl, who has 26.3K followers on Instagram under the name ‘soybiatrois’, to reach 1 million followers in a short time.

Why did Sean Paul share Bia Trois' dance video?

There are several marketing, psychological and algorithmic technical reasons why famous American singers share young dancers or female performers on their social media accounts:

1- Brand Image and Identity

These posts associate the image of the singer or artist with youth, dynamism, and glamour. Thus, a certain lifestyle and aesthetic perception is created in the followers. This is a strategy to create an identity appropriate for the brand's target audience.

2- Visual Content and Engagement

Social media algorithms emphasise images and videos with high engagement (likes, comments, shares) more. Research shows that attractive and dynamic visual content increases user interest. Performance videos of young and energetic dancers increase engagement rates by creating an emotional impact on followers.

3- Viral Spread and Algorithmic Advantage

Algorithms prefer content that users react to the most. Energetic performances by young dancers can be easily shared by viewers and go viral. This is a strategic step that increases the artist's reach and visibility.

4- Marketing and Audience Outreach

Content featuring young dancers and performing artists is particularly appealing to younger audiences and users with dynamic lifestyles. This is important for the artist or brand to reach new potential fans, build brand loyalty and strengthen product/service promotion.

5- Parasocial Relationships and Social Evidence

Celebrities interact with their followers as if they have a one-to-one relationship. Such visual shares contribute to the followers feeling themselves as a part of the artist's world. In addition, high interaction rates create a social proof effect, creating a centre of attraction for new followers and potential collaborations.

For example, Sean Paul's sharing of the video of the young dancing girl reflects a combination of the strategic reasons mentioned above: keeping the brand image young and energetic, increasing visibility in social media algorithms, and maximising engagement by creating an emotional connection with followers. This technical approach is one of the most frequently used methods in modern digital marketing strategies. These strategic moves can be considered as part of brands' efforts to build long-term growth and loyal followers.

Vorante Marketing Agency can make you stand out like Bia Trois. Our agency transforms your dream into a world brand with strategic solutions in software, branding and marketing. You can contact us immediately from the links below.

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